Gyms and studios

A website for your gym or fitness studio

A gym is chosen on three practicalities — where it is, when the classes are, and what it costs — and joined on one feeling, which is whether somebody can picture themselves in the room.

Describe your site

Try something like this

A site for a small strength gym. The class timetable, membership prices, the coaches, and where we are. Direct and energetic, no stock-photo gloss.

The more of it that is true of your business, the less of the result you will have to change. Hexvor never invents a phone number, an address, a price or a review — anything you leave out comes back as an obvious placeholder rather than as a plausible lie.

19 rules the engine applies to this kind of site

Not a feature list. These are the actual instructions sent with your request when Hexvor recognises the trade, on top of the 648 that apply to every site.

Booking is the loudest action

Reservations are the most visually prominent action on the page, repeated at the end of the menu.

Say where it is

Address and neighbourhood, findable without hunting, as text that can be copied into a phone.

Hours where they are looked for

Opening hours prominent, never buried. Say the kitchen's hours separately when they differ.

Name the booking action

“Reserve a table” rather than “Click here”. The label is what somebody is agreeing to.

A story, not marketing

The about section says who cooks and why. Generic hospitality language says nothing.

Reviews only if real

Use ratings and awards only when they were provided. Never invent either.

Repeat the essentials in the footer

Hours, address and phone in the footer of every page: it is where people look when the page did not answer them.

Say what happened to the booking

Confirm success, failure and pending clearly. A booking form that goes quiet is a booking nobody made.

Local identity where it belongs

Reflect the neighbourhood or region when it is genuinely part of the brand.

Beauty must not block booking

Balance atmosphere against the practical information somebody needs to actually turn up.

Price the service, not the hour

Say what a cut, a treatment or a month of membership costs. A page that makes somebody telephone to ask the price loses to the one down the road that printed it.

Show the work, not the room

For anything done to a person, the evidence is the result. Real before-and-after or finished work beats another photograph of the empty chairs.

Name who does it

People book a person, not a premises. Name the stylists, the trainers, the therapists, and say what each is good at.

The timetable is the page

For anything that runs on a schedule — classes, sessions, courses — the timetable is the thing people came for. It belongs above the story of how the studio was founded.

Say how long it takes

A duration next to each service answers the question behind the question: can I do this on my lunch break.

One tap to call

Half of these bookings still happen by telephone. The number is a tel: link, in the header, on every page.

Cancellation terms where they are read

If a late cancellation is charged for, say so beside the booking action rather than in a paragraph nobody reaches.

And 2 it will not do

Never a stock photograph of somebody else's salon

A generic smiling model reads instantly as a page that has nothing of its own. A plain photograph of the real room is worth more than a beautiful photograph of a different one.

Never a membership price that hides the commitment

A monthly figure with a twelve-month tie-in stated somewhere else is the pattern people have learned to distrust. Say the term next to the number.

Describe yours

Free to start, no card. Publish when it looks right.

Build a site