Agencies and studios
A website for your agency
An agency site is judged on evidence. Named work, real outcomes and specific capability read as competence; adjectives read as their absence — which is why every agency site that opens with the word "innovative" looks the same.
Describe your siteTry something like this
A site for a five-person branding studio. What we do, four case studies with real outcomes, the team, and how to start a project. Confident and typographic.
The more of it that is true of your business, the less of the result you will have to change. Hexvor never invents a phone number, an address, a price or a review — anything you leave out comes back as an obvious placeholder rather than as a plausible lie.
19 rules the engine applies to this kind of site
Not a feature list. These are the actual instructions sent with your request when Hexvor recognises the trade, on top of the 648 that apply to every site.
Confidence through composition
An agency proves itself by how the page is composed, not by how much is on it.
Work before words
The strongest work comes before any description of the agency.
Case studies with depth
Give the best projects real narrative and real space.
Never a generic agency template
The site is the portfolio piece. Looking like every other agency is the argument against hiring you.
Group work meaningfully
By industry or by kind, where that helps somebody find themselves in it.
Clients only if verified
Names and logos only where they were provided.
Team where it helps
Show the people when the people are the reason.
Explain how you work
Process without jargon. Clients buy predictability.
Ask directly
Direct contact language beats a soft invitation.
Large visuals, deliberate pacing
Let the page breathe between big moments.
Display against body
Strong contrast between the display type and the reading type.
Motion as brand
Where motion is part of the identity, use it consistently rather than decoratively.
Services are not a list
An undifferentiated list of services says nothing about what this agency is good at.
Say what the client gains
Outcome language throughout.
Few steps to contact
Every extra field between interest and a message costs a client.
Never invent clients
No fabricated names, logos or projects.
Never invent awards
Recognition that was not won is checked in one search.
Editorial where it fits
Editorial composition when the positioning supports it.
One memorable moment
At least one visual or interaction somebody remembers afterwards.
Describe yours
Free to start, no card. Publish when it looks right.
Build a site
Hexvor